Demand For Green, Social 401(k) Plans Grows - WSJ.com: "More workers are trying to align their values and their retirement savings by opting for socially responsible investments in their 401(k) plans.
Many of those initially in SRI were in academia or nonprofit sectors who wanted their investments to have a positive social impact. Today, younger workers and mainstream investors are demanding them as options in their retirement accounts - especially so-called green funds.
'I think a lot has to do with a shift in the perception of investing,' says Joe Keefe, chief executive of PAX World Mutual Funds, saw the number of companies utilizing Pax World Funds through one of the major platforms jump in the last year to 44 from 15.
Investors were turned off by bloated CEO salaries and other questionable business practices that made headlines in the financial crisis. Keefe says they 'see sustainability and good governance as better for their portfolios.'"
Wednesday, May 13, 2009
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